Digital twins for real estate & hospitality

Let customers explore before they visit.

Photographs show individual views. GuideMeAR turns a smartphone video into an interactive 3D representation that helps buyers and guests understand how the whole space fits together.

Available in early 2027. Register for updates or send us a question.

See how it works
  • Ordinary phone camera
  • Automatic processing
  • Easy to share
How large does the property actually feel?
How are the rooms connected?
What is behind that doorway?
How far is the terrace from the living room?

A clearer first impression

Property buyers expect more than photographs.

Floor plans, professional photography, drone imagery and virtual tours all help buyers decide which homes deserve a visit. A digital twin goes further: instead of imagining the layout, buyers explore a visual 3D representation of the actual property.

69%

of home buyers say a dynamic floor plan showing where each photograph was taken would help them decide whether a property is right for them.

Zillow buyer research

Show more than the photographer's chosen angle.

When buyers understand a property online, they can decide earlier whether they are genuinely interested.

Independent exploration

Let buyers walk through before scheduling a viewing.

A traditional listing can make a property attractive, but the buyer only sees the views selected by the photographer. A digital twin gives them control of the journey.

The visit becomes less about discovery and more about confirming whether the property feels right.

  • The relationship between rooms
  • Approximate room proportions
  • Ceiling height and spatial feel
  • How natural light enters the property
  • Indoor and outdoor connections
  • Furniture placement
  • Hallways and circulation
  • Balconies, terraces and architectural details

Qualify buyers before the viewing

Buyers who already understand the layout, condition, furniture scale and available space can make a better decision about whether an in-person visit is worthwhile.

Support remote buyers

Give international, relocation, investment and second-home buyers a way to investigate the property before committing to travel.

Deliver it with the property

After the sale, the same twin can identify shut-off valves, electrical panels, meters, manuals, warranties and hidden service access points.

Reuse it for the next tenant

Keep the spatial representation, property information and amenity annotations ready for the next rental campaign.

No specialist scanner

Capture the property using the phone already in your pocket.

Professional scanning can make sense for landmark projects. GuideMeAR makes immersive capture practical for normal apartments, rentals, small houses, guest rooms, independent hotels and vacation properties.

01

Record the space

Walk naturally through the property while recording with the smartphone already in your pocket.

02

Upload the video

The recording is uploaded and processed automatically—no professional 3D scanner is required.

03

Share the digital twin

Publish an interactive 3D representation customers can explore before they ever arrive.

During the listing visit

Create the twin while you already gather photos and property details.

A few minutes of phone capture adds a reusable spatial asset alongside the photography, floor plan, description, video and drone footage already prepared for the campaign.

Share it wherever buyers look

Agency websiteProperty portalsEmail campaignsDirect messagesSocial mediaQR codesProperty brochures

Information in context

Show more than empty rooms.

Attach useful information directly to the place it describes. Buyers no longer need to keep switching between a long property description and a set of disconnected photographs.

Kitchen

Recently renovated

Installed in 2025 with integrated appliances.

Window

South-facing

Receives direct afternoon sunlight.

Heating system

Heat pump installed in 2024

Manufacturer warranty remains active.

Terrace

18 m² private terrace

Accessible directly from the living room.

Storage

Additional storage

Built-in storage continues behind this wall.

Reusable by design

A property tour that does not disappear when the tenant changes.

Renters want to know whether furniture will fit, how rooms connect, whether a bedroom is truly separate, what storage exists and whether the apartment feels bright.

Zillow reported in 2026 that rental listings with a 3D tour received 28% more page views on average in its paid-listing data, while 57% of renters wanted at least one advanced-media feature.

Create the twin once, update it when needed and reuse it whenever the unit becomes available.

Boutique hotel suite captured as a digital twin, showing the bed, desk, bathroom and balcony relationship
Desk to balcony
Bathroom access

Hospitality

Let guests explore the room they are actually booking.

Room dimensions and polished photographs rarely explain how much space there is around the bed, where the desk sits relative to the window, how large the bathroom feels or whether a suite has a genuinely separate living area.

Matterport promotes remote space evaluation for hospitality for the same reason: clearer spatial understanding can help guests and event planners book with greater confidence.

Capture each room category—not every individual room.

Standard RoomDeluxe RoomFamily RoomJunior SuiteSuiteAccessible RoomVillaApartment

Room categories

Capture one representative example of each room type so guests can compare the configuration—not just a set of selected angles.

Vacation rentals

Show bedrooms, common spaces, outdoor areas, pool access, terraces, views, stairs and entrances to groups booking from afar.

Event spaces

Let planners inspect entrances, seating possibilities, stage location, windows, breakout spaces and outdoor access before a site visit.

Before and after booking

Turn the digital twin into an interactive hotel guide.

The same annotation technology that helps sell the space can explain how the space works. Guests find answers visually, directly on the feature they are looking at.

Before bookingMarketing
After bookingGuest information
Coffee machine

Complimentary coffee

Capsules are available in the cabinet below.

Air conditioning

Climate controls

Open the attached operating instructions.

Balcony door

Locking instructions

Lift the handle before turning the key.

Breakfast

07:00–10:30

Served in the restaurant on the ground floor.

Wi-Fi

Guest Wi-Fi

Network and access instructions.

Reduce repetitive questions

Let guests find the answer where the question starts.

How does the air conditioning work? Where is the washing machine? How do I open the sofa bed? Which switch controls the exterior lights? Where is the breaker? How does the hot tub work? Attach the answer to the relevant item instead of explaining it again to every guest.

Beyond the virtual tour

From marketing twin to operational twin.

The physical space stays the same. Different users can see the information that matters to them, turning one spatial representation into a shared layer for the whole property team.

Guests

  • Room features
  • Appliance instructions
  • Hotel information

Housekeeping

  • Cleaning requirements
  • Minibar locations
  • Inspection points

Maintenance

  • HVAC access
  • Electrical and plumbing systems
  • Repair history

Management

  • Room condition
  • Equipment information
  • Renovation notes

The complete property story

Professional photography still matters.

Photography and digital twins solve different problems. One creates desire; the other creates understanding. Together, they help customers move from attention to a confident decision.

PhotographyAttracts attention
VideoCommunicates atmosphere
Digital twinExplains the space
Physical viewingConfirms the decision

Why phone capture changes the economics

Make immersive capture part of the normal workflow.

Professional 3D capture is already well established. The opportunity is to make a reusable spatial representation practical even when a property would never justify specialist equipment and an operator.

If it only requires a walk-through with a phone, it stops being a premium extra.

  • A €120-per-night apartment
  • A small boutique hotel
  • An ordinary two-bedroom home
  • An estate agency with dozens of listings
  • A property manager with a rental portfolio
  • A small vacation villa

One capture. More ways to use the property.

A reusable digital representation—not another one-off tour.

Use the same digital twin across marketing, qualification, onboarding, guest support, handover and maintenance.

Estate agent

Market the home → qualify buyers → support remote viewing

Developer

Sell the property → document handover → transfer information

Property manager

Advertise the rental → onboard tenants → maintain the property

Hotel

Attract guests → explain room features → support maintenance teams

Vacation-rental owner

Build booking confidence → answer guest questions → maintain the property

GuideMeAR Digital Twin

Record the space. Create the digital twin. Let customers explore.

Turn a house, apartment, hotel room, event venue or vacation property into an interactive 3D experience using only your smartphone.

Available in early 2027. Register for updates or use the form to send us a question.